"Teaching responsible pet ownership The Halo Pet Foundation’s mission is to enhance the well-being of pets and the people who love them. Inspired by our love for animals, we strive to help pets and their families live longer, happier, healthier lives together. Specifically, we seek to educate people on responsible pet ownership, eliminating animal abuse and reducing the overpopulation of uncared for pets. Halo Pet Foundation Funding – Where do our resources come from? HALO, Purely for Pets donates a minimum of 1/2% of sales — five times the national corporate giving average — to the Halo Pet Foundation* Halo, Purely for Pets makes significant in-kind contributions of products and services (in addition to cash giving). Halo’s corporate commitment is to “”seek to bring together every resource at Halo’s disposal – our unique history, ownership, partners, devoted customers and education vehicles – to maximize the impact of our philanthropy.”"" Most importantly, Halo’s amazing customers, Ellen DeGeneres’ incredible fans and the entire pet-loving public contribute money, time and energy to the cause. 100% of your donation goes directly to support exemplary nonprofit organizations making a difference for pets and the people who love them (Halo corporate philanthropy assures that none of your donation goes to Halo Pet Foundation administrative or fundraising costs)"