"Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV / AIDS globally. The M·A·C AIDS Fund’s mission is to serve people of all ages, all races and all sexes affected by HIV and AIDS. To partner with the bold, the visionary and the brave who confront the epidemic in countries and communities where people are most neglected, off the radar and at highest risk. Responsive, agile and alert, MAF funds innovative programs that deal directly with the most marginalized, stigmatized and under-heard victims. MAF celebrates humanity, life, creativity and individuality. Making a difference, one VIVA GLAM lipstick at a time. CURRENT CAMPAIGN We are beyond excited to announce Rihanna as our new spokesperson for 2014. The dynamic beauty launches her VIVA GLAM campaign with sultry yet chic Lipstick and Lipglass in a creamy red frost."