"Avoided Deforestation Partners, a non-profit organization, was founded in March of 2007 by Jeff Horowitz and a group of internationally recognized tropical forest protection advocates, (see founding partners bios). Horowitz understood that deforestation was a global problem that would require the participation of all sectors of society to solve. Thus the idea that bringing together a broad cross-section of “partners” is essential when tackling the enormous challenges of “avoiding deforestation.” The AD Partners “all hands on deck” philosophy has led it to become one of the most influential forest-climate policy organizations in the US and internationally. AD Partners has helped shape forest protection policies by convening high-level decision makers and policy experts from government, business and civil society. AD Partners advocates consensus strategies and convenes meetings in Washington D.C., at the United Nation’s major climate change conferences, the World Bank, and among important private sector industry leaders. To date, AD Partners has played important roles in supporting and advancing key initiatives, including: the U.S. Government’s recent $1 billion pledge to protect tropical forests; facilitating the landmark “Tropical Forest and Climate Unity Agreement” which resulted in stronger US Government forest-climate policies; and helping to advance “REDD,” the UN-proposed international mechanism for “reducing emissions from deforestation and degradation.” URED Dr. Jane Goodall and Sir Richard Branson Co-Host AD Partners’ High Level Rio+20 Event ADP brokers alliance between the U.S. Government and the Consumer Goods Forum, an organization representing 400 leading CEOs with $3.1 trillion in commodities – to be sustainably produced and deforestation-free by 2020. Mission Statement Avoided Deforestation Partners is a non-profit organization dedicated to advancing U.S. and international forest and climate protection initiatives. AD Partners convenes public, private and civil society leaders to inspire decision makers to promote sustainable agricultural practices that are free of deforestation."